Privacy Policy StitchDirect App
We take the protection of your data seriously
This Privacy Policy applies to your use of the StitchDirect App, regardless of your chosen model. You can find our general data protection declaration regarding visits to our website at https://www.bernina.com/privacy.
Also note the privacy policy of our partner OESD at oesd.com/privacy-policy.
In the following, we explain how we collect your personal data, what we do with it, the purposes for which it was collected and on what legal basis this is done, and what rights and claims arise for you as a result. "Personal data" means any information relating to an identified or identifiable natural person, for example, IP-address, name, address, email address, user behavior.
Contents
- Name and contact details of the data processor responsible, the data protection officer
- Collection and storage of personal data; type and purpose of its use
- Use of service providers, communication of data
- Data security
- Your rights
- Currency of and amendments to this privacy policy
1. Name and contact details of the data processor responsible, the data protection officer
The controller in accordance with Article 4 (7) of the EU General Data Protection Regulation (GDPR) is
BERNINA International AG
Seestrasse 161
8266 Steckborn
Switzerland
E-Mail: info@bernina.com
Telefon: +41 (0)52 762 11 11 (see our legal notice)
You can contact our data protection officer Mr. Denkinger via email at privacy@bernina.com or at the aforementioned postal address, addressing any correspondence to „the data protection officer“.
2. Collection and storage of personal data; type and purpose of its use
The StitchDirect App is a mobile app for monitoring a bernette sewing and embroidery machine connected to the app in a local network.
No registration is required. If the sewing machine and a mobile device are connected to the same local network, the StitchDirect App can receive and send data from and to the machine.
The app can be used to query the current status of an ongoing embroidery job and receive push messages. To send push messages, the app logs on anonymously to the push notification server. The push messages can be turned off on the device.
The serial number (anonymised), the name of the machine and the software version of the machine are used to check whether the firmware of the machine is up-to-date. The geo-location of the machine (location accuracy state/province) as well as the type and frequency of messages sent by the machine are used to improve the product and its support.
The correct language is determined based on the respective system language setting and can be changed inside the App.
No login is required to use the StitchDirect App and the app does not store any customer or product data. The app usage data is not analysed. Log files do not contain any personal data.
3. Use of service providers, communication of data
BERNINA uses selected external service providers to provide support and administrative tasks for our StitchDirect App. These service providers have access to the data processed. The service provider processes the data solely on behalf of and in accordance with the instructions of BERNINA and in compliance with this privacy policy and the applicable laws.
We currently use the following service providers:
Partner | Address | Services |
|---|---|---|
Zeng Hsing industrial CO., LTD | No.78 Yong Cheng Rd., Taichung City, Taiwan | Software development provider for the StitchDirect App |
Google LLC | 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA | Various services (e.g. Firebase for notifications) |
In order to ensure the technical implementation and security of the systems and to enable delivery to customers, other service providers are also given access to the systems as part of their fulfillment purpose. These service providers are checked and compliance with data protection is ensured through appropriate safeguards, certifications and contracts.
Your personal data will only be transferred to third parties to the extent that the lawfulness of the processing fulfills one of the following conditions:
- You have given your explicit consent in accordance with Art. 6 para. 1 clause 1 lit. a of the GDPR.
- In accordance with Art. 6 para. 1 clause 1 lit. f of the GDPR, the disclosure is required in relation to the assertion, exercise or defense of legal claims, or for the delivery of our website or app and there is no reason to believe that you have an overriding legitimate interest in the non-disclosure of your information
- The disclosure is permitted by law and is required to conclude a contractual relationship with you in accordance with article 6 para. 1 clause 1 lit. b of the GDPR.
4. Data security
When you use this app, we take appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments. However, BERNINA cannot guarantee the security of the data transmitted by you as a user. Any transmission of data is undertaken at your own risk.
5. Your Rights
You have the right:
- in accordance with Art. 15 of the GDPR, to request information about your personal data processed by us. In particular, you can request information on the processing purposes, the category of personal data, the categories of recipients to whom your data has been disclosed, the planned storage period, the right to modifications, deletion, limitation of processing or contradiction, the existence of the right to appeal, the origin of the data insofar as it was not collected from us, and the existence of automated decision-making, including profiling and, where appropriate, descriptive information about the details thereof:
- in accordance with Art. 16 of the GDPR to immediately request the correction of inaccurate or incomplete personal data stored by us;
- in accordance with Art. 17 of the GDPR to request the deletion of your personal data stored by us, insofar as the processing is not required for the exercise of the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest or for the assertion, exercise or defense of legal rights;
- in accordance with Art. 18 of the GDPR to request the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, yet you need this to assert, exercise or defend legal claims or you have lodged an objection to the processing in accordance with Art. 21 of the GDPR;
- in accordance with Art. 20 of the GDPR, to receive your personal data, which you have provided to us, in a structured, common and machine-readable format or to request its transmission to another responsible person;
- in accordance with Art. 7 para. 3 of the GDPR, to revoke the consent granted to us at any time. The consequence is that we are no longer allowed to continue data processing, based on this consent, in the future.
To exercise the above rights, please send an email to info@bernina.com or send us a message to the contact details given in the imprint.
Right to object:
If we process your personal data to protect legitimate interests within the meaning of Article 6(1f) GDPR, then in accordance with Article 21(1) GDPR, you have the right to object to this processing for reasons that arise from your particular situation. You can object to the processing of your data for direct marketing purposes at any time and without reason, in accordance with Art. 21 (2) GDPR. In order to exercise your right to object, it is sufficient to send us an informal notification, e.g. via email to info@bernina.com.
Right to lodge a complaint:
If you believe that the processing of personal data concerning you violates the General Data Protection Regulation, then in accordance with Article 77 GDPR, you have the right to lodge a complaint with a supervisory authority for data protection.
6. Currency of and amendments to this privacy policy
This privacy policy is currently valid and was last updated on August 27th, 2025.
As a result of the further development of our website or app and offers, or due to amended statutory or regulatory requirements, it may be necessary to change this privacy policy. The respective current privacy policy can be consulted at any time on our website https://www.bernette.com/privacy-policy-app or in our app and can be printed out.